How to Make Business Signage Effectively 'speak' to Your Target Audience

Signage can work wonders when it comes to creating awareness about your business. But for your business signage to be effective at grabbing the attention of potential customers, it has to be properly designed. Well-designed signage causes delight, but also evokes a positive functional surprise, which may lead to customers making purchase decisions. When well designed, business signage cannot go unnoticed. So, what factors should you consider when designing your business signage?

4 Reasons to Choose a Fabric Hanging Sign Over a Solid One

It's important to choose the right kind of business sign, and one of the most crucial decisions is the type of material you'll use. Most businesses opt for a solid hanging sign projected out from their property, but fabric hanging signs are often a lot more advantageous. Here are just four reasons why. 1. Low Cost Probably one of the most compelling reasons to opt for a fabric sign instead of a solid one is that you'll save quite a lot of money by doing so.

Top Tips to Make Your Corporate Signs Effective for Advertising

Corporate signs are a strategic way for a business to gain long-term advertising benefits. However, placing them requires proper analysis in order to achieve maximum benefits. Below are some important pointers to consider when putting up corporate signs. Define your message clearly and make it easy to understand This is achievable by prioritising on keywords. You do not need too many words as one or two can do the description job appropriately.

Tips for Designing a Cast Bronze Plaque or Sign

A cast bronze plaque or sign can be used for a memorial marker, or it may be a standard business sign that you see outside a building. Because the cast bronze material is a bit different than you would see with other signage, you need to ensure you design your plaque properly so that it looks attractive and is easy to read. You also still want it to stand out against the backdrop where it's installed.

Make Your Bar or Restaurant Glow-in-the-Dark With These Fun Neon Signs and Accessories

If you want to create a cool, futuristic look in your bar or restaurant, consider forgoing traditional light fixtures and using neon signs and decorations to create your lighting. Here are several fun ideas to integrate into your space: 1. Neon Glow Lamp Centerpieces Neon glow lamps consist of a bit of neon mixed with other gasses and housed in a case. These small lamps are often used as indicators on electronic devices -- for example, the little light in the on-off switch on a power strip features a neon glow lamp.