How to Make Business Signage Effectively 'speak' to Your Target Audience

Signage can work wonders when it comes to creating awareness about your business. But for your business signage to be effective at grabbing the attention of potential customers, it has to be properly designed. Well-designed signage causes delight, but also evokes a positive functional surprise, which may lead to customers making purchase decisions. When well designed, business signage cannot go unnoticed. So, what factors should you consider when designing your business signage? 

Here's a rundown of some key things to consider if you want to positively influence purchase decisions with your business signage:

Colour scheme

Choosing a colour scheme for your signage has nothing to do with your favourite colours, but what you want the signage to say about your business. Pick colours that closely identify with your business and are also compelling. Due to stiff competition by rival firms, it is important to choose a combination of colours that make your business stand out from the rest, and create a lasting image on the minds of potential customers. 

In addition, it is a good idea to use trendy colours for your signage. Trendy colours on your signage assist in creating the perception that your business offers the latest products and services available on the market.


When designing signage for your business, you should be aware of what your target customers are looking for. In this regard, the graphics and messaging of your signage should be effective at attracting and acquiring potential customers. For the most part, signage comprises either graphics or text in the forefront and a continuous background colour. The contrast created between these two elements is vital for any engaging sign — the readability of the sign is critical to the customer's retention of the content.

Therefore, you should make sure the content of your sign is easily readable.


Generally speaking, the larger the size of your signage, the more noticeable and legible it will be. If you want to position your signage along a busy highway, you'll need a larger sign so that your target customers can see and read the signage at a significant viewing distance.

The effectiveness of signage at attracting and gaining potential customers largely depends on how well your signage is designed. Taking the above factors into consideration is imperative if you intend to get the most out of your signage. Contact a business signage expert if you need help creating the perfect signage for your business.